Gamification, applied games and serious games are all terms that you have undoubtedly come across. They mean that games can serve a more serious goal than just entertainment.
At Grendel Games we develop serious games that use the entertainment value of games to bring about a positive behavioral change.
The most important property of serious games is that they facilitate behavioural change through motivation and awareness. For example, the water company Vitens has used the Water Battle game to make households aware of their water usage. Not only was the game seriously entertaining, but it also led to a water usage reduction of 7%!
Healthcare also profits from the possibilities of serious games. The game Underground enables surgeons to train their motor skills while having fun at the same time. And children who play Gryphon Rider are excited to do their rehabilitation exercises.
In all the areas where serious games are being developed, new technologies like VR (Virtual Reality), AR (Augmented Reality and MR (Mixed Reality) are often used to maximize the effectiveness of serious games.
During the development of serious games, we involve researchers and domain experts to test the game’s effectiveness. Garfield’s Count Me In is deployed in education for children who require special guidance. This math game is based on the learning methodology ‘Het Rekenmuurtje’ (‘Math Wall’) that was specifically designed by educational advisers. Together with these experts, a game was developed that helps children who have difficulty with learning math.
Not two questions or problems are the same. We have adapted our process for this through 15 years of continuous improvement of our methods. The dialogue between stakeholders in a project is very important here. That is why we strive to build good relationships. This way we create a cooperation where we appreciate each other’s input and creativity. According to your feedback and that of the development team, we implement changes to the product. All this to make sure that the development of the game is aimed towards your wishes and those of the target audience.
Are you enthusiastic about the possibilities of serious games? Do you want to know more about what the unique combination of entertainment and research can do for you? Contact Tim Laning to brainstorm about the possibilities for your specific question:
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