How can you train brand ambassadors all over the world and prepare them for the job?

Oh no! Wolfenbüttel, the home town of Jägermeister, is losing valuable customers by the day. And somebody is trying to sell the secret Jägermeister formula! Trade Meister is an internal sales training game where you have to find the mole in the company and sell as much Jägermeister while you’re at it. In Trade Meister you have to bring Jägermeister to different establishments by convincing the owners and using the right promotions. Based on the real deal with a good dose of fun, Jägermeister trainees can now do their sales training by playing a game. Will you quench Wolfenbüttels thirst?

Setting

Explore a bustling city during the day and at night. Visit the establishments and get to know their owners and taste the atmosphere of late night parties. During a play session, the time of day will change and seasons will pass. Spend your time well in this city or it will be Christmas before you know.

Gameplay

Progress through the game by talking to all the characters, improving your relationship with them and give them the solutions that they need which also increase sales volume. This will in turn unlock new establishments where you find new characters, new challenges and new parts of the story. Make the right decisions to unravel the mystery of the stolen formula and sell as many bottles as possible.

Availability

After a successful launch, Trade Meister is currently used by Jägermeister to onboard their new sales ambassador trainees through their online LMS.